Experience and learn from one of the world’s most admired organizational Cultures.


JOIN THE EVENT What are the benefits of attending?

Southwest Culture Connection provides a rare opportunity to experience one of the world’s most admired, successful, and enduring organizational cultures—up close! This limited-seating event will connect you with an array of other culture-driven professionals for an interactive day of learning and engagement with current and former Southwest Airlines’ Leaders. Whether you lead a handful of employees or thousands, if you are seeking practical insight and actionable items to create, enhance, or reignite your organization’s corporate culture, this is the event for you!

General registration tickets include a presentation from Southwest Airlines Vice President Culture & Engagement Whitney Eichinger, an optional interactive tour of the Southwest campus, and Q&A with three distinguished panels of Southwest Leaders. VIP tickets include all of this, plus participation in an exclusive conversation between EVP People & Communications Linda Rutherford and former SVP Culture & Communications Ginger Hardage.

For complete information on this unique educational experience, please see Event Details.


Learn how Southwest® built an enduring and world-renowned Culture.


Glean actionable takeaways that can improve the Culture of your organization.


Hear a panel of Southwest® Leaders share best practices on how they nurture the iconic Culture.


See firsthand what makes the Southwest® Corporate Campus so special and unique.

Without a Heart,
it's just a machine.

What Previous Culture Connections Attendees Had to Say


 Hear from Whitney Eichinger, Vice President Culture and Engagement, and three panels of Southwest Leaders as they share how Southwest retains, engages, and communicates with a diverse and growing workforce. Get inspired and equipped to improve your organization’s Culture.

“Our Culture is an essential part of Southwest and an area of the business we proactively work to preserve—where everyone feels respected, cared for, and empowered.”
Linda Rutherford, Executive Vice President People & Communications


Net Promotor – How likely would a customer recommend Southwest Culture Connection?