Experience and learn from one of the world’s most admired organizational Cultures.


JOIN THE EVENT What are the benefits of attending?

Southwest Culture Connection provides a rare opportunity to experience one of the world’s most admired organizational Cultures firsthand. Regardless of the size of your organization, you will walk away from this event with actionable items that you can incorporate in your own company Culture.

The Culture Connection event is for anyone, regardless of your title or the size of your organization. The registration fee includes two logins (for you and a friend or team member) to participate in this interactive virtual event. It includes a presentation from Linda Rutherford (SVP, Chief Communications Officer), a virtual tour of the Southwest campus, and Q&A with two distinguished panels. For a more detailed agenda, please see the Event Details page.


Learn how Southwest® built an enduring and world-renowned Culture.


Glean actionable takeaways that can improve the Culture of your organization.


Hear a panel of Southwest® Leaders share best practices on how they nurture the iconic Culture.


See firsthand what makes the Southwest® Corporate Campus so special and unique.

Without a Heart,
it's just a machine.

What Previous Virtual Culture Connections Attendees Had to Say


Join Us

Hear from Linda Rutherford, Senior Vice President, Chief Communications Officer, and a panel of Southwest Leaders as they share how Southwest retains, engages, and communicates with a diverse and growing workforce. Get inspired and equipped to improve your organization’s Culture.

“Our Culture is an essential part of Southwest and an area of the business we proactively work to preserve—where everyone feels respected, cared for, and empowered.”
Linda Rutherford, Senior Vice President, Chief Communications Officer


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