11:45am – 12:30pm
Main Lobby of our Headquarters Building


  • Check-in is located in the main lobby of our Headquarters building

  • Please bring a government issued photo ID and a physical or digital copy of your Culture Connection ticket

  • We encourage the use of rideshare or that you arrive by 12:00, as visitor parking is limited

12:30pm – 1:00pm
Freedom Hall


  • Networking opportunity with fellow attendees
  • Box lunch and drinks provided

1:00pm – 1:45pm
Freedom Hall

Inside Southwest’s Corporate Culture

Keynote Speaker: Linda Rutherford, Senior Vice President, Chief Communications Officer
  • The importance of a strong company Culture

  • What is Southwest’s secret sauce?

  • Three key strategies to support your Culture

1:45pm – 3:30pm 
Headquarters Building

Corporate Campus Tour

  • Please note that this is a large campus and the tour will require nearly a mile of walking, so comfortable shoes are strongly encouraged

3:30pm – 4:45pm
Freedom Hall

Open Forum/Live Q&A

  • A panel of Southwest® Leaders from across the company share best practices for building a strong corporate Culture

Whitney Eichinger, Managing Director Culture & Engagement
Elizabeth Bryant, Vice President Southwest Airlines University
Lindsey Lang, Director People
Consuelo Rodriguez, Diversity & Inclusion Sr. Manager
Katie Coldwell, Director, Communications

4:45pm – 6:00pm 
The Deck

Happy Hour

  • Opportunity to mingle with Southwest® team members and fellow attendees

6:00pm – 7:30pm

VIP Dinner

  • Optional add-on with the purchase of a VIP ticket

  • In-Depth Q&A over a dinner hosted by former Sr. VP of Culture & Connections, Ginger Hardage, and Sam Leyendecker, Manager Culture Services


Reserve a Spot


Seats are limited

Southwest® Culture Connection

Reserve a Spot

EVENT LOCATION We look forward to seeing you!

Southwest Airlines® Co.
2702 Love Field Drive
Dallas, Texas 75235

To access our Headquarters building, enter the campus via the Love Field Drive entrance off of Denton Drive, using the left lane to give your name to Security Personnel in the guard house.

Once on campus, follow signage to the visitor parking area which is near the flagpoles in front of our Headquarters building. Visitor parking is limited, so the use of Lyft or Uber is encouraged.