We take our fun Culture seriously. See what makes us who we are.
Purpose, Mission, Vision, and Values
Connect People to what’s important in their lives through friendly, reliable, low-cost air travel.
To become the World’s Most Loved, Most Flown, and Most Profitable Airline.
The mission of Southwest Airlines® is the dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To our Employees
We are committed to providing our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines®.
LIVE THE SOUTHWEST WAY
- Strive to be the best
- Display a sense of urgency
- Never give up
- Follow The Golden Rule
- Treat others with respect
- Embrace our Southwest Family
- Be a passionate Team Player
- Don’t take yourself too seriously
- Celebrate successes
WORK THE SOUTHWEST WAY
- Follow standard operating procedures
- Identify and report hazards
- Respect and comply with regulations
Wow Our Customers
- Deliver world-class hospitality
- Create memorable connections
- Be famous for friendly service
Keep Costs Low
- Show up and work hard
- Protect our ProfitSharing
- Find a better way
Awards & Recognition
#11 FORTUNE Magazine’s Most Admired Companies List 2019
25 Consecutive Years on FORTUNE Magazine’s Most Admired Companies List
Recognized as a Best Employer in Forbes’ 2018 list
Named Program of the Year for Rapid Rewards® Program and recognized for providing the Best Loyalty Credit Card, the Best Airline Redemption Ability, the Best Elite Program, the Best Promotion, and for the 6th consecutive year, the Best Customer Service by the Freddie Awards
Named to Glassdoor’s Best Places to Work list for the 10th consecutive year