We take our fun Culture seriously. See what makes us who we are.

Our Purpose, Vision, and Promises

Our Purpose

Connect People to what’s important in their lives through friendly, reliable, low-cost air travel.

Our Vision

To be the world’s most loved, most efficient, and most profitable airline.

Company Promise

Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Employee Promise

I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my Servant’s Heart by delivering Legendary Customer Service and treating others with respect. I will express my Fun-LUVing Attitude by not taking myself too seriously and embracing my Southwest Family. 

Our Values

Me

How I Show Up Every Day

Pride

  • Have a strong work ethic
  • Take initiative
  • Be accountable

Integrity

  • Act like an owner
  • Choose to do right
  • Be courageous

Humility

  • Don’t take yourself too seriously
  • Keep perspective
  • Don’t be a jerk

We

How We Treat Each Other

Teamwork

  • Practice civility
  • Embrace Team over self
  • Be inclusive

Honest

  • Speak up
  • Be transparent
  • Tell the truth

Service with LUV

  • Practice Hospitality
  • Live by The Golden Rule
  • Don’t be rude

Southwest

How Southwest Succeeds

Efficiency

  • Don’t make the easy hard
  • Key costs low
  • Stay agile

Discipline

  • Be safe
  • Be focused
  • Be reliable

Excellence

  • Get results
  • Win the right way
  • Kick tail

Awards & Recognition

#11 FORTUNE Magazine’s Most Admired Companies List 2019

25 Consecutive Years on FORTUNE Magazine’s Most Admired Companies List

Recognized as a Best Employer in Forbes’ 2018 list

Named Program of the Year for Rapid Rewards® Program and recognized for providing the Best Loyalty Credit Card, the Best Airline Redemption Ability, the Best Elite Program, the Best Promotion, and for the 6th consecutive year, the Best Customer Service by the Freddie Awards

Named to Glassdoor’s Best Places to Work list for the 10th consecutive year